I didn’t get to the Perth Sun Fair at UWA this year, so went to the Sun Fair’s web site to check out the exhibitors. Amongst them I noticed Ecoflow, who claim to be able to reduce fuel costs by between 5 and 20%, probably by the use of magnets. (Ecoflow is advertised on their site as a “Low cost home based business… No risk with genuine ethical company”). They also offer a range of products for horses, cats, dogs, and even people.
There’s a nice page talking about Ecoflow from an engineering perspective here.
Maybe the Firepower fuel additive guys should have had a look at Ecoflow’s technology instead? 
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Myth Busters did an episode on “fuel savers” which was unofficially documented here. Basically they found that the use of magnets to reduce fuel consumption was totally bogus:
http://kwc.org/mythbusters/2006/05/exploding_trousers_great_gas_conspiracy.html