Whilst in Melbourne waiting at taxi rank next to a bus stop, a bus adorned with the logos of a Richard Branson mobile phone company pulled up at the bus stop. A guy in their uniform jumped out and said “Hop aboard, we’re going the same route, and it’s free. Feel free to make some free phone calls while you’re at it”. They scored about 4 passengers (captives to advertising for the rest of the trip). Quite cunning marketing really.
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